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Summary:
COMPANY:​
AppsFlyer
INDUSTRIES:​
Advertising, Analytics, Android, Apps, iOS, Marketing, Mobile, SaaS, Software
HEADQUARTERS:​
San Francisco, California, United States
ABOUT:
AppsFlyer is a mobile ad attribution platform that allows advertisers to analyze which campaigns drive results.
STOCK SYMBOL:
:
IPO STATUS:
Private
AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 5,000+ technology partners make better business decisions every day.
POWERED BY CRUNCHBASE
Financials:
FUNDING (USD):​
USD
STATUS:
For Profit
INVESTORS:​
293100000
TOP 5 INVESTORS:​
11
FOUNDERS:​
Oren Kaniel, Reshef Mann
LAST LEADERSHIP HIRE:
General Atlantic, Goldman Sachs, Eight Roads Ventures, Pitango Venture Capital, DTCP
EMPLOYEES:
501-1000
ACQUISITIONS​:
General Atlantic, Goldman Sachs, Eight Roads Ventures, Pitango Venture Capital, DTCP

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AppsFlyer

AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 6,000+ technology partners make better business decisions every day. To learn more, visit www.appsflyer.com.

AppsFlyer
Profitero’s President Sarah Hofstetter discusses how marketers view customer acquisition, advertising and brand loyalty has been upended by the Covid-19 crisis, and how her company is helping unlock data to accelerate the growth of E-commerce.
Next in Marketing #5: Sarah Hofstetter, President, Profitero
YouTube Video UCD_WD96-i5-2pe5r0x2tFyA_C1cxPOmZmDU
YouTube’s Debbie Weinstein highlights the company’s plans for a series of customized virtual Brandcast presentations this summer, where she thinks the advertising upfront is headed, and how brands are looking to make TV ads faster and adjust campaigns constantly – just like they do in digital. Weinstein also delves into the viewership trends YouTube has experienced since the Covid 19 crisis, including how more viewers are watching YouTube on smart TVs.
Next In Marketing #4: Debbie Weinstein, VP Global Solutions, YouTube
YouTube Video UCD_WD96-i5-2pe5r0x2tFyA_47Mkyf10ma0
Activision Blizzard’s Jonathan Stringfield breaks down why marketers have been so slow to embrace video games and how he thinks the prolonged stay-at-home lockdowns are opening many brands' eyes to the medium’s power. Stringfield also discusses the various options available to brands, from traditional ads in mobile gaming to rewarding gamers with virtual goods – as well as how most marketers are funding big game initiatives.
Next In Marketing #3: Jonathan Stringfield, VP Global Business MArketing, Activision Blizzard
YouTube Video UCD_WD96-i5-2pe5r0x2tFyA_ReemtcOHgXs
Twitch’s CMO, Doug Scott dives into how he explains the streaming service to non-gamer CMOs, and why he’s so bullish on eSports. Scott also details the huge spikes Twitch has seen since the Covid-19 shelter in place orders and how a broader audience is seeking non-gaming content.
Next In Marketing #2: Doug Scott, CMO at Twitch
YouTube Video UCD_WD96-i5-2pe5r0x2tFyA_leObjDAgi5g
NBCUniversal’s Linda Yaccarino discusses the company’s ambitions for its video service Peacock, and why she’s convinced advertising will play a vital role in the streaming wars. Yaccarino also breaks down how marketers have been responding to the Covid-driven economic slowdown and what she thinks that will mean for the future of the TV upfront model.
Next In Marketing #1: Linda Yaccarino, Chairman, Advertising & Client Partnerships, NBCUniversal
YouTube Video UCD_WD96-i5-2pe5r0x2tFyA_Gwlo3h6vADw
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AppsFlyer
AppsFlyer

With easily deployable OneLinks, @BrainiumStudios could see the long-tail picture of campaign performance and quick… https://t.co/wOzxJjicik

AppsFlyer
AppsFlyer

Today and everyday it's important to remember and honor these words by Martin Luther King Jr. #MLKday https://t.co/x0lE3tij7o

AppsFlyer
AppsFlyer

Want to learn how to see a clear, concise view of your paid and owned media attribution and more? Join

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AppsFlyer

RT @CloudComputin11: Developer Advocate Stories - Episode 11 In this episode, we have talked with Liaz Kamper, Senior Developer Advocate

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AppsFlyer

RT @MarTechSeries: Poq Partners with @AppsFlyer to Power More Effective Data-Driven App Commerce Decision Making https://t.co/Ubya5L9CrH #M…

AppsFlyer
AppsFlyer

AppsFlyer's Co-Founder & CEO @okaniel sat down with @GGVCapital's @glennsolomon & @YungerOren for an exciting epi… https://t.co/0sS1hIJgFF

Tokyo Office:

WeWork Shibuya Scramble Square
2-24-12 Shibuya, Shibuya-ku, Tokyo 150-6139

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