CHEQ is an AI-driven cybersecurity company that develops AI and Natural Language Processing to disrupt the ad-verification space. The company introduces fully autonomous, preemptive technology for brand safety and ad-fraud prevention. It is making digital advertising safe for brands, by delivering brand-safety that actually works. CHEQ utilizes military-grade NLP and machine learning to prevent brands, in real-time, from serving ads to brand-damaging content and fake bot traffic. It offers an autonomous brand safety platform to prevent fake bot traffic with automated, natural language processing, prevent negative brand association, and cyber tested artificial intelligence. It also detects whether it might be a fraudulent impression that will only be seen by bots, or if it might show up next to content that a brand doesn’t want to be associated with. The company’s mission is to help sustain the digital ecosystem by protecting leading advertisers from the risks of online advertising and helping them restore confidence in the space. CHEQ was founded in 2016 by Guy Tytunovich, Ehud Levy, and Asaf Botovsky and is based in Tel Aviv, Tel Aviv.